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Forbes highlights The Fare Trade and Chef Kalman’s June basket

July 2, 2015

Forbes.com has done a wonderful piece on the company The Fare Trade, which offers a different, monthly basket full of hand-picked goodies from selected chefs, food experts and ingredient specialists. June featured Chef Kalman’s artisan selections and his basket was the focus of Forbes recent article. Please enjoy their full article at this link or read the entire feature below.
You can order your Fare Trade basket at this link.

Get Chef-Curated Ingredients Delivered Monthly

Around 3 a.m. one Los Angeles summer morning in 2012, savoring sips of scotch and exchanges of badinage–as food-driven sensualists are prone to do–friends Max Block and Jake Ahles were brainstorming. Although already working in the food industry–Block, a publicist, and Ahles, a line-cook under Kris Morningstar MORN -1.34% at District–they wanted to share with people their fanboy passions for emerging chefs and small-batch ingredients.
Thus began their membership service The Fare Trade. For $65 per month, members receive a basket of handcrafted ingredients selected by an up-and-coming chef, along with recipes and access to online video tutorials on how to use them.
In addition to delivering high-quality products, Fare Trade, which currently serves 2,000 members, promotes a symbiotic relationship between everyone involved.
“What better way to promote these small-batch ingredients than by an amazing chef who can take that product and then apply it to their own kitchen skills and create a recipe around it,” Block says.

Recipe Bite | Pork Loin | Fingerling Potatoes | Meyer Lemon | Porchetta Rub from The FareTrade on Vimeo.

“You can read a cookbook and learn how to cook, but there wasn’t a platform for people to see these chefs and watch them create these recipes from scratch,” Ahles says of integrating the basket with the Fare Trade website, which cultivates a foodie community. The site offers extensive information about each chef and basket ingredient.
Block and Ahles avoid food celebrities (“We would obviously never turn down someone down like a Bobby Flay,” Block says, “but Bobby Flay has made it”) but do rely on chefs who have been spotlighted by food magazines and awarded by The James Beard Foundation.
Dakota’s Pop Parlor Curried Pig Popcorn featured in Fare Trade’s June 2015 basket from Chef Bruce Kalman
Baskets often feature expectedly “chef-y” ingredients like coarse-ground grits and fruity vinegars, as well as more unusual ones, like Dakota’s Pop Parlor Curried Pig Popcorn, which came with last month’s package. Block says his favorite ingredient since Fare Trade began in March 2014 was the Cuttlefish Spaccatelli from Sfoglini. Ahles liked the Gracious Gourmet Smoked Cherry Onion Spread.
“When you have Domino’s Pizza saying ‘artisan’ it detracts from the authenticity from what something artisan can actually be,” Block says of Fare Trade’s dedication to locally-produced or small-batch ingredients.
SQIRL Seascape Strawberry & Rose Geranium Jam featured in Fare Trade’s June 2015 basket from Chef Bruce Kalman
June highlighted Los Angeles Chef Bruce Kalman of Union in Pasadena, Calif. For his basket, he selected Grist & Toll Heirloom Polenta, Bianco DiNapoli San Marzano Tomatoes, SQIRL Seascape Strawberry & Rose Geranium Jam, BK Spice Rubs Porchetta Spice (made by Bruce himself), that Dakota’s Popcorn and Dewar’s Peppermint & Pistachio Taffies. He utilizes the Porchetta Spice as a rub in a video tutorial for cooking a pork loin with fingerling potatoes and meyer lemon.
July shows off Chef Greg Daniels of Haven Gastropub in Orange, Calif. and features McClure’s Spicy Pickles, Sparrow Lane California Peach Vinegar, Adobe Milling Co. Anasazi Beans, LA Farm Girl Vanilla Bourbon Berry Compote, Hatchup Katchup and Little Flower Candy Co. Cinnamon Sugar Marshmallows. His recipes include Salmon Tartare with Pickled Stone Fruit; Chorizo and Anasazi Bean Dip with Pepper Relish; and Whipped Riccotta and Berry Toast.
Block and Ahles hope to expand Fare Trade by partnering with hotels and lodging companies to stock fridges and snack bars with tasteful, regional products. “You’re going upstairs and every room is Pop Chips and Haribo Gummy Bears,” Block says. “What is it that speaks naturally to Brooklyn or Los Angeles or Miami?”
“The basket itself is amazing,” Ahles says, “but we want to take what the basket is and apply that to being much more of a lifestyle brand. Today, more so than at any other time, food has transcended and gone into every sphere of daily life. Now it’s part of fashion. It’s part of music. Food really is in itself an experience.”

9 Summer Pasta Dishes You Can’t Miss

July 1, 2015

We don’t want to brag. But, it’s hard not be VERY excited about our pasta dish being named #1 pasta dish of the summer by LA Confidential Magazine.
Okay, we’ll brag a little. We’re #1! We’re #1!
Chef Kalman is constantly coming up with new dishes. And now’s the best time to dine with us as summer’s flavors are in full swing. Won’t you let us serve you one of the best meals you’ve ever had? Click here for reservations.
Thank you to LA Confidential. See their coverage on Union below or read the full article at this link.

9 Summer Pasta Dishes You Can’t Miss

By Jessica Estrada | June 29, 2015
This summer, treat yourself to chef Bruce Kalman’s new and enticing rye rigatoni pasta made with anchovy, garlic, rosemary, chili, and Meyer lemon, all covered in bread crumbs. 37 E. Union St., Pasadena, 626-795-5841

LA EATER loves the Spaghetti Chitarra

April 14, 2015

LA Eater gives a shout out to Chef Kalman’s Spaghetti Chitarra. It’s one of the items that rarely leaves the menu and after you’ve eaten a plate full you’ll understand why. This spaghetti will definitely give grandma a run for her money. See the Eater’s full feature below or at this link. Continue reading…

LA Mag Highlights Captain Ben’s Sustainability

February 20, 2015

At Union we take pride in the relationship we have with our suppliers. It’s very important to us that sustainability is a part of the conversation. And Captain Ben is one those heroes on the front lines bringing us food with a conscience. Please enjoy the feature below highlighting Captain Ben’s practices, his relationship with Bruce Kalman and his new processing facility in conjunction with the City of Ventura. Continue reading…

Union on My FOX LA

February 13, 2015

Thank you, eaters! Your votes turned My Fox LA’s attention to Union this week for their segment, Dinner Out with Susan Hirasuna. We are always delighted to share our experience with a larger audience and are proud to represent Pasadena in the LA food scene. Please enjoy their full piece on us at this link or read the feature in its entirety below. Continue reading…

Bruce Kalman and Marie Petulla to open Grand Central Market Spot

February 12, 2015

Live or work near Pershing Square? You’re in luck! We are very excited to announce that our team is opening a new restaurant in Grand Central Market. It’s gonna be all pasta all the time. The Los Angeles Times has the full scoop. You can read the full article at this link or see below. Continue reading…

Los Angeles Magazine says Chef Kalman’s spice rubs are “sultry”

February 11, 2015

Our wonderful chef, Bruce Kalman, has his own line of spice rubs and the Los Angeles Magazine thinks they’re the way to your lover’s heart. We agree, nothing’s sexier than flavor. You can read the full article below or at this link. Happy Valentine’s day!!! Continue reading…

The Examiner Features Chef Bruce Kalman’s Wild Mushrooms and Polenta

February 10, 2015

We all know how amazing Chef Kalman‘s polenta is. If you’ve eaten it, you’ve dreamt of it for many nights after. Well, The Examiner liked it so much they featured the dish. You can check out the article at this link or read the full feature below. Continue reading…

Recap from LA Magazine Best New Restaurant Bash

January 30, 2015

Did you miss the Los Angeles Magazine food event starring 10 of 2014’s best new restaurants including our very own Bruce Kalman? Well, you can see loads of pictures at the write up below. Continue reading…


January 23, 2015

Our chef has an awesome new website. Go check it out for videos, spice rubs, recipes (RECIPES!!!) and booking contact info.


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